Personal Brand Photography - is it a good investment?

Can Personal Branding Photography Really Help You Grow Your Business? 

As more and more people enter the world of freelancing, branding is a bigger buzz word than ever. It’s for this reason that personal branding photography has also grown in popularity. 

You might not realize it, but personal branding photography is an investment and a tool that can help you grow your small business. Why take a chance that people will know what your brand is all about when you can tell them yourself? 

You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is as clear as possible. 

6 Ways Personal Branding Photos Can Boost Your Business

1.     Add compelling images to your website

If you want to grab a website visitor’s attention in an authentic way, you’re going to need engaging photos. They don’t want to see generic stock photos either – they want to know who they might be doing business with. Copy is definitely still important, but people are also very visual, which is why quality photos matter. The photos on your site should serve a purpose and not simply be placeholders. 

2.     Personalize your marketing material 

If you print business cards, leaflets or design any other marketing material to promote your business, it’s important to have professional images that you can incorporate. By adding photos, your brand also becomes more recognizable to clients – an important factor in building trust.

I always add a photo to my print marketing material. It’s important in building trust with potential clients.

1.     Create unique social media content

Social media can give your brand a lot of exposure and adding your photo to some of your posts will help boost your credibility. Social media is personal, which means existing and potential customers need to be able to relate to you. Knowing who you’re engaging with online automatically makes them more trustworthy and believable. 

Potential customers get to know little more about you when you include images from your personal life on your social media feed. Like here… I was so focused on getting a shot down the coast, I didn’t realize how far the tide had come in. My clients know I can be a dork sometimes, and can laugh at myself

4.     Liven up your email signature

An email signature that has a photo automatically stands out more. It also solidifies that you’re a professional who is transparent and confident in what they do. Plus, if you chat to a client over email for several weeks, it makes meeting you for the first time more comfortable and natural because they know what you look like.

This is attached to all emails.

5.     Send your photo along with guest posts

If you are a blogger for other websites, you should always be adding a professional photo to your bio. A bio photo might be small but it does help create a more consistent and trustworthy online image, especially once you start writing for multiple websites. 

6.     Enhance your PR efforts

Approaching publications and PR firms about publicity opportunities? Professional branding photos are a must! If you want to position yourself as an expert in your sector, a good photo goes a long way. Plus, a reputable publication or firm will always ask you to send a photo anyway. When you take your business seriously, others will too.

Personal branding photos ensure that you’re showing up professionally and consistently online. It also gives your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way. 

So yes, personal brand photos are definitely a good investment for your business. By including professional and occasional personal images on your website and social media feed, potential customers get to know exactly what your brand is about. Don’t you want your customers to trust you?

I’d love to work with you to create your personal brand photo portfolio. Through our pre-session consultations and questionnaires, we make your brand vision come to life!